Good Manners will count

Fortune

MPW Insider is one of several online communities where the biggest names in business answer timely career and leadership questions. Today’s answer for: What advice would you give someone going into a leadership position for the first time? is written by Mary Civiello, President of Civiello Communications Group.

When taking on a new leadership role, I urge women to make likability a priority right out of the gate. Ever since Nicolo Machiavelli wrote The Prince, 500 years ago, experts have recognized that strength and likability/warmth are the two most important qualities in leadership. According to an article in the Harvard Business Review, these qualities account for more than 90% of first impressions. However, Machiavelli said it’s hard to be both likable and strong, so he thought aiming for strength was safer.

Today, most new leaders concentrate on showing strength and competence, but unless someone is waiting around the…

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